Real Deal: helping markets to give an added assurance to customers and traders


During the Covid-19 crisis, the provision of food and other essential supplies by those markets that have been able to remain open has demonstrated their value to local communities.

Now, as more retail venues reopen, the Real Deal is supporting NABMA’s campaign to make sure that markets are back at the heart of UK cities, towns and communities, providing a safe and fair environment in which to shop and to trade.

What is the Real Deal and how does it benefit markets?

The Real Deal programme helps market operators give an added assurance to their customers and traders that the location is free from the sale of counterfeit goods and other illegal products. Over the past ten years, over 500 markets have signed the Real Deal Charter with their local trading standards service.

Signing the Charter is a powerful PR opportunity, demonstrating that the market and local trading standards are working together to combat the sale of fake goods – protecting shoppers, legitimate traders and the wider community. More information is at

Let people know you’re a Real Deal market

If your market has already signed the Charter, now is a good time to remind everyone. You can use the Real Deal logo on your website, signage, banners etc. And you can get the message out via social media, follow and tag us on Instagram at @realdealmarkets and Twitter @realdeal_market and we’ll follow you back and retweet.

We also have a supply of printed posters available to Real Deal markets while stocks last (pictured below). The poster artwork is also available for markets to print out themselves. To request posters, artwork or the logo, contact details are below.

Join in!

Or, if your market has not yet signed the Real Deal Charter and you would like to come on board, contact us and we will be happy to talk it through with you. It’s a very straightforward process!

In these difficult times, markets need all the resources they can get to demonstrate their value to local communities. Being part of the Real Deal can be a useful part of your message to your local authority and to your community at large.