During the current coronavirus crisis, the Real Deal office remains available for contact via telephone and/or email. If you have any questions about the campaign, please email firstname.lastname@example.org or telephone 01943 609247. We will look forward to assisting you now … Continue reading
As the UK continues its journey out of lockdown, markets across the country are focusing on rebuilding footfall from shoppers, attracting new traders and staking their place at the heart of local communities. For many market operators that means strengthening their customer quality assurances, including promoting their market as a fake-free zone.
In recent weeks, the Real Deal office has received an increasing number of enquiries from markets keen to start the process towards signing the Real Deal charter, as well as from existing Real Deal markets wanting to re-promote their fake-free status. Displaying the Real Deal charter and logo is a visible demonstration that counterfeit products and other illegal goods will not be tolerated at that location. It shows that the market is working with local trading standards to protect shoppers and stand up for businesses who play by the rules.
In this video, Mike Walsh, Manager at Newton Abbot Market, and one of the traders, Diane Smith, describe the benefits of signing the Real Deal charter. Watch the video here – https://youtu.be/Fdqst1b0KW8
More than 500 markets across the country have already signed the Real Deal charter with their local trading standards service. Through the project, they have access to guidance, information and promotional support.
Market operators interested in joining the Real Deal programme, and those that have previously signed the charter and wish to re-promote their fake-free status, can get the ball rolling by emailing email@example.com
- Resources to help market businesses stay ‘IP legal’
- IP Crime and Enforcement Report 19/20 highlights the importance of combining ‘behavioural change amongst consumers’ and ‘enforcement’.
- Top tips on how to avoid falling for fake goods
- Real Deal: helping markets to give an added assurance to customers and traders
- THANKS TO OUR SPONSORS AND PARTNERS
- Consumer Empowerment Alliance poster is the ‘Real Deal’
- Keeping shoppers safe from rogue traders and counterfeits: 10th anniversary of Real Deal ‘Fake Free Markets’ Charter
- Dudley says no to fakes – and welcomes the Real Deal
- KEEPING IT REAL AT NEWTON ABBOT MARKET