Social media: Operation MONTY keeps shoppers and businesses safe from counterfeit goods in the run up to the festive season!
The National Markets Group for IP Protection (NMG), a multi-agency focus group aimed at reducing the availability of counterfeit goods at physical markets and online, is warning consumers to watch out for fake, and potentially dangerous goods, that may appear on social media in the run up to the festive shopping season.
With Black Friday fast approaching and consumers vying for bargains, traders in counterfeit goods are looking to exploit the retail shift to on-line buying by attempting to offer often dangerous, counterfeit goods on social media platforms.
“Counterfeiters operating on social media draw in unsuspecting consumers, using well-known brand names, to sell their illicit goods” said Graham Mogg, Intelligence Co-Ordinator at the Anti-Counterfeiting Group (ACG) and Chair of the NMG.
“This criminal activity undermines the fabric of society, robbing legitimate business of their income, placing consumers at risk and funds serious and organised crime. A whole range of counterfeit products including clothing, footwear, accessories, watches and even potentially dangerous goods such as toys, cosmetics, perfumes and electrical goods are being offered on these platforms.”