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During the current coronavirus crisis, the Real Deal office remains available for contact via telephone and/or email. If you have any questions about the campaign, please email info@realdealmarkets.co.uk or telephone 01943 609247. We will look forward to assisting you now and in the future to help ensure that markets remain free from fake goods, protecting shoppers and supporting legitimate businesses.

 

THANKS TO OUR SPONSORS AND PARTNERS

The theme of partnership in action underpins the Real Deal campaign, which, since its inception by the National Markets Group for IP Protection (NMG) in 2009, has been funded by IP rights owners and their representatives. In 2019-2020, these include: the BPI, the Industry Trust for IP Awareness, P&G, Palmer Biggs IP Solicitors, the Premier League, React, Sky, Superdry, Surelock, Ted Baker, WRI Group and other brand members of the ACG. Their financial support has ensured the campaign’s longevity over the past decade and underpins its sustainability for the future.

Furthermore, the campaign is endorsed by all the key stakeholders who have an interest in ensuring fake-free trading, including the Chartered Trading Standards Institute (CTSI), Trading Standards Scotland, the National Trading Standards e-Crime Team (NTSeCT), the IPO and by industry groups representing the interests of IP rights owners, market operators (NABMA) and market traders (NMTF).

Thanks to the long-standing support of our sponsors and partners, the Real Deal marked its 10th anniversary in 2019, making it one of the longest-running IP protection campaigns in the UK. We are now looking forward to the next ten years and beyond! To become involved, contact info@realdealmarkets.co.uk

 

Consumer Empowerment Alliance poster is the ‘Real Deal’

The Consumer Empowerment Alliance (CEA), a section of the Chartered Trading Standards Institute, aspires to educate and empower all consumers on their rights. Over the last few years, a series of powerful posters has been produced for use by trading standards on a range of consumer protection issues from flat rentals to online dating. In December 2019, the CEA chose the Real Deal as the theme for a poster to keep shoppers safe from fake goods both at physical markets and online.

 

Keeping shoppers safe from rogue traders and counterfeits: 10th anniversary of Real Deal ‘Fake Free Markets’ Charter

• National Markets Group (NMG) Real Deal ‘Fake Free Markets’ campaign reaches 10-year anniversary.
• More than 500 markets have voluntarily signed the ‘Real Deal’ charter through Trading Standards.
• The campaign protects shoppers, genuine traders and local businesses from impact of counterfeit crime.

Shoppers across the UK are now increasingly likely to enjoy a genuine purchase from their local market, thanks to a consumer-friendly ‘Fake-Free Markets’ charter which is seeing its 10th anniversary this week.

An initiative of the National Markets Group for IP Protection (NMG), the Real Deal ‘Fake Free Markets’ Charter reassures consumers that they can expect to buy only genuine brands and quality goods when they shop at any local market, car boot sale or selling group displaying the ‘Real Deal’ logo. Since 2009, more than 500 local markets have signed up voluntarily to the charter via their local Trading Standards service, helping to stamp out rogue traders and potentially harmful counterfeit products.

The NMG is made up of a partnership of law enforcement, government and industry stakeholders, supported by the National Association of British Market Authorities (NABMA).

Patricia Lennon, National Coordinator of the ‘Real Deal’ Campaign for the NMG, said: “The Real Deal charter has proved to be a huge reassurance for shoppers. We cannot praise highly enough the commitment we have seen from markets and Trading Standards across the UK who have jointly signed up to the charter to protect their customers from buying untested, poor quality, potentially unsafe counterfeit products.

“In displaying the ‘Real Deal’ logo, a market reassures its customers that it is a safe place to buy and sell. It also sends a strong ‘keep out’ message to any would-be traders in counterfeits who have no scruples when it comes to selling sub-standard products.”

Graham Mogg, Chair of the NMG, said: “Counterfeit products are not only bad news for consumers, but also for legitimate, hard-working local business owners who risk losing sales.

“When counterfeits find their way into a market environment, the revenue goes to the black market rather than the economy. The trade in fakes is frequently found to be linked to organised crime – something that would horrify most shoppers or traders if they knew.”

Although a large number of outlets have signed up to the scheme, the NMG is using this 10th anniversary milestone to urge more markets to join the initiative.

More information on the Real Deal campaign and its 10th anniversary celebrations can be found at www.realdealmarkets.co.uk.

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Dudley says no to fakes – and welcomes the Real Deal

On 17 October 2019, nine markets and shopping centres in Dudley borough joined forces in a pledge to stamp out fake and counterfeit goods being sold in the borough. Representatives from Dudley Market; Dudley and Halesowen Plaza Malls; Cornbow Centre, Halesowen; Brierley Hill Indoor Market; Crown Centre and Ryemarket, Stourbridge; Merry Hill Centre and Stourbridge Farmers Market have all signed up to the Real Deal Charter. By pledging, they are reaffirming their commitment that fake and other illicit goods are not welcome on their stalls or in their shops.

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KEEPING IT REAL AT NEWTON ABBOT MARKET

Front row, Mike Walsh and Dolores Riordan from Devon, Somerset and Torbay Trading Standards sign the charter. Back row Councillors NinaJeffries, Jackie Hook (Devon County Councillor for Newton Abbot North) and Councillor Rufus Gilbert.

At the launch, Market Manager, Mike Walsh and trader Diane Smith talk about the benefits of the Real Deal Charter. Watch the video here – https://youtu.be/Fdqst1b0KW8

Newton Abbot Market is committed to fake-free trading and has signed the Real Deal National Markets Charter with Devon, Somerset and Torbay Trading Standards Service. By signing the charter, the market and its stallholders are reaffirming their commitment that fake and other illicit goods are not welcome.

The Teignbridge District Council-owned market includes both the indoor and outdoor town centre markets and the weekday food hall.

Currently there are more than 500 markets across the country that have signed the voluntary charter. The charter provides guidance, information and promotional support to trading standards and market operators to ensure that markets are free of counterfeit and other illegal goods

Trading standards has a statutory responsibility to protect consumers from the sale of illegal goods.

Counterfeit and illicit goods are often of inferior quality, and in most cases unsafe as they have not gone through the same rigorous safety checks that legitimate goods go through. Their sale can damage consumer confidence and legitimate businesses, because they infringe existing intellectual property rights.

Mike Walsh, Market Manager said: “It is important for our customers to know that they are purchasing good quality products that are safe and reasonably priced. When the opportunity arose to be part of the Real Deal Campaign we welcomed it, the sale of fake and illicit goods can have an adverse impact on business and reputation and it is important that customers can shop here with confidence.”

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Commitment to Real Deal stops sale of counterfeit clothing at Black Isle Show

Thanks to a complaint from one of the trade stalls at the recent Black Isle Show and the quick response from the Black Isle Farmers Society, Highland Council Trading Standards were able to seize just over 100 counterfeit hoodies, polo shirts and t-shirts from a stall at the show.

Enforcement Officers from Trading Standards acted on the complaint and found the trader selling many different fake items using popular brands such as Fortnite, Armani, Adidas, Nike, Superdry, Polo and Boss. The investigation is on-going.

In 2015 the Black Isle Show signed up to the Real Deal markets’ charter, a nationwide initiative that encourages local authority Trading Standards and market operators to work closely together and share information so that local markets, car boot sales remain free from counterfeit goods and are a safe environment in which to shop and trade. The agreement was the first of its kind in the Highlands and the furthest North for the Real Deal Scheme.

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REAL DEAL IS A PERFECT TEN

CAMPAIGN CHALKS UP 10 YEARS PROTECTING MARKET SHOPPERS AND BUSINESSES FROM THE THREAT OF FAKE GOODS

At the Chartered Trading Standards Institute (CTSI) Annual Symposium in Brighton today, the National Markets Group for IP Protection celebrated the 10th anniversary of its Real Deal Campaign for Fake-Free Markets, making it one of the longest-running IP protection awareness campaigns in the UK.

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Pembrokeshire Trading Standards and Carew Market sign Real Deal to ensure fake-free shopping

Carew Market and Pembrokeshire County Council’s Trading Standards have pledged to work together to ensure the market is a good, fake-free environment in which to trade and shop.

Both organisations have signed the Real Deal – a national charter for safe, fair markets.

Trading Standards Officer John Mallinson said: “Trading Standards has a statutory responsibility to protect consumers from the sale of fake and illegal goods which can pose a safety risk and be damaging to the business of honest traders.

“The Real Deal partnership with Carew Market will give a boost to consumer protection in Pembrokeshire.”

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