Campaign Resources

Real Deal National Markets’ Charter
Sets out key principles for market operators, local authority trading standards services, industry and trademark representatives to sign up to and abide by.
Download PDF
Download Welsh PDF

Microsoft Word - TEMPLATE CODE OF PRACTICE 20 April 2010.doc
Template code of practice
Template document for Local Trading Standards Services to use as a Code of Practice agreement. with market operators. Note for use: This draft code of practice underpins the key principles set out in the national markets’ charter. It is provided as guidance only and may be adapted, as necessary, by trading standards departments to meet local requirements and circumstances.
Download WORD

Advice leaflet for Market Traders
‘How to Stay IP Legal’ information leaflet
Contained in the leaflet are some very simple steps that will help you stay within the law. By Gavin Terry, Chartered Trading Standards Institute, Lead Officer for IP.
Download PDF

NMG Guide to Reinforcement
Information Resources for Enforcement Officers
This resource, which is available on a ‘Protect’ basis to enforcement officers, brings together useful guidance notes, a summary of case law and case studies. It also signposts where other information in this area may be found, helping enforcement professionals navigate quickly and easily through a wide range of IP information sources. Enforcement officers who wish to request a copy of this guide, should contact

business companion

The Chartered Trading Standards Institute’s Business Companion
The Chartered Trading Standards Institute’s Business Companion provides online information for businesses and individuals about trading standards and consumer protection legislation, including useful sections on intellectual property and car boot sales.



Promoting your Real Deal Market

Display materials for use at markets
The Real Deal campaign provides a range of display materials – free of charge – to participating markets. Contact the campaign office for more details.

PR support

We are pleased to work with markets and local authority communication teams to help achieve media coverage for a market’s charter signing.


Display the logo!

Participating markets and local authorities may display the Real Deal logo to demonstrate their commitment to fake-free trading.