At the National Association of British Market Authorities (NABMA) Awards, held at the Annual Conference Gala Dinner in Harrogate. Patricia Lennon, Real Deal Campaign Manager, was presented with the Krys Zasada Award, NABMA’s highest honour, for her leadership of the Real Deal Campaign.

In its citation for this award, NABMA said: “The Real Deal Campaign has been vital in maintaining the integrity of UK markets by promoting honest, safe trading environments. It focuses on protecting consumers and ensuring that counterfeit or unsafe goods are not sold in markets, making them trustworthy spaces for shoppers and traders alike. Patricia’s work has fostered partnerships between trading standards officers, market operators, and the Police, creating a nationwide effort to keep markets safe and transparent.”

Patricia Lennon said: “Receiving the Krys Zasada Award was such a surprise on the evening and a great honour. I was quite bowled over! It is a testament to the strong partnership that has been built between NABMA and the Real Deal over the past 15 years. Since the first discussions of the Real Deal concept, NABMA has been an ally in our joint objective of maintaining UK markets as fake-free environments to protect consumers and support legitimate market traders.”

NABMA’s prestigious awards celebrate the dedication, innovation, and service of individuals and teams who contribute to the success of the UK’s vibrant market industry. Sponsored by Blachere Illumination, the awards acknowledge the outstanding work that continues to elevates markets and communities.

Details of all the winners and those Highly Commended for the 2024 NABMA Market Awards can be found here (more Info).