As part of Real Deal Week 2025, NABMA hosted a practical and interactive online session titled “Real Deal and Its Importance to Your Market and Your Community” on Thursday 17 July. The event brought together market operators, trading standards professionals, and brand protection experts to explore the growing risks posed by counterfeit goods and how markets can take action.
Over 25 participants took part in the session, which featured presentations from Matthew Knowles (Intelligence and Strategic Initiatives Manager – THE ANTI COUNTERFEITING GROUP) and Patricia Lennon (Real Deal campaign lead), with a focus on legislation, best practice, and the tools available to help markets stay compliant.