Real Deal Week: Day 5 – A Week of Real Deal Inspiration: Supporting Safe, Fair and Trusted Markets

Throughout Real Deal Week 2025, NABMA has celebrated its long-standing partnership with the Real Deal Campaign for Fake-Free Markets, which began in 2008 and continues to play a vital role in supporting market integrity.

In today’s trading environment, the Real Deal is more important than ever. It helps:

  • Build shopper confidence
  • Support hardworking, law-abiding traders
  • Deter rogue traders and illicit goods
  • Protect markets as valuable community assets

Growing Momentum

This week’s activity has already inspired several markets to start the process of joining the Real Deal, while others have renewed or re-promoted their commitment.

Among them is Greenwich Market, where Market Operations Manager Rachid Ghailane has been working closely with Royal Borough of Greenwich Trading Standards. Rachid called the campaign “an important step in building a market that’s safer, stronger and truly a Real Deal.”

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