Celebrating the launch of the scheme at Hinckley are (left) Mr. Byron Rhodes, County Councillor and Designated Lead Member of Regulatory Services and (right) Gary Shepherd, Hinckley Street Market Manager.

Markets in Hinckley, Melton Mowbray and Loughborough have all joined the Real Deal scheme, which is being promoted as part of Leicestershire County Council’s ‘Fake Free Zone’ campaign.

It is an excellent example of the flexibility of the Real Deal scheme and how it can be incorporated into other council-run fair trading initiatives.