At the launch of its annual IP Crime Report (September 2015), the Intellectual Property Office (IPO) highlighted the Real Deal initiative as ‘one of the key operations and partnerships that have delivered great results in 2014-15.’ The IP Crime Report also noted that reports to Crimestoppers of counterfeit goods related to markets have fallen significantly, adding, ‘It is notable that ‘market’ is the only physical location to have seen such a significant reduction in reports, which suggests that the Real Deal campaign has had a major effect in encouraging market operators to actively look out for and prohibit the sale of IP infringing goods.’