Consumer Empowerment Alliance poster is the ‘Real Deal’

The Consumer Empowerment Alliance (CEA), a section of the Chartered Trading Standards Institute, aspires to educate and empower all consumers on their rights. Over the last few years, a series of powerful posters has been produced for use by trading standards on a range of consumer protection issues from flat rentals to online dating. In December 2019, the CEA chose the Real Deal as the theme for a poster to keep shoppers safe from fake goods both at physical markets and online.