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Sponsored by
 

Adidas Group
 
FACT
 
GHD The Industry Trust
 
Manchester United  

Supported by
 

Alliance Intellectual Property Office is an operating name of the Patent Office
IPO is an operating name of the Patent Office
 
Local Government Regulation namba
 
Retail Markets Alliance
 
WLGA.CLILC
 

It's a 'Perfect Ten' for Geraud in Liverpool

08 June 2010

On 23 May, Williamson Square Sunday Market in Liverpool became the 10th market, run by Geraud Markets Liverpool Ltd, in the city to sign up to the Real Deal national markets charter. It is the latest in a successful collaboration, between Geraud and Liverpool City Council, to keep traders in counterfeit goods out of the city's markets. Since introducing strict procedures with Geraud, through the Real Deal initiative, the city's trading standards department has reported a dramatic drop in the number of counterfeit goods found on sale at markets in Liverpool. John McHale, Principle Trading Standards Enforcement Officer in Liverpool, commented, "This is a direct result of implementing the Real Deal. The stall ID cards are a great idea and we enforce this rigorously because the feedback we are getting from market shoppers is very positive."

The other markets in Liverpool, operated by Geraud, which have also signed the Real Deal charter are Broadway Market, Garston, Great Homer Street, Monument Place, Speke, St Anthony's, St John's, Toxteth and Tuebrook Market.

 

Real Deal: Notes for editors

The Real Deal national charter is designed to keep traders in counterfeit goods out of UK markets. It was launched at the Trading Standards Institute Annual Conference in Brighton on 30 June 2009. Initiated by the Industry Trust for Intellectual Property Awareness, the Real Deal campaign is supported by the UK-IPO; the Local Authorities Coordinators of Regulatory Services (LACORS); the Local Government Association (LGA); the Welsh Local Government Association (WLGA); the Trading Standards Institute (TSI); the National Association of British Market Authorities (NABMA); the Retail Markets Alliance (RMA); the Federation Against Copyright Theft (FACT) and the Alliance Against IP Theft. In effect, all the key organisations, with an interest in this issue in England and Wales, have joined forces under the Real Deal campaign banner to tackle the problem. For more information, go to www.realdealmarkets.co.uk

Media Contact

Real Deal Campaign Coordinator
Patricia Lennon, tel: 01943 816292.
email: patricialennon@greatnorthernbooks.co.uk